SOCIAL MEDIA MANAGER

  • Company:
    BAT
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    19 hours ago
  • Category:

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GRADE: JUNIOR-MANAGER

JOB TITLE: SOCIAL MEDIA MANAGER

FUNCTION: MARKETING

SUB FUNCTION: BRAND

CITY & COUNTRY: ALGIERS, ALGERIA

What are the key objectives and expectations from this role?

The role is responsible for driving BAT Algeria’s social media campaigns, creating content, and engaging on the right platforms, coordinate with the agencies for effective implementation of BAT social Media strategies and amend them according to local requires.

What is the direct impact of this role on the team or organization?

External – AGANCIES, CONTENT CREATORS, INFLUENCERS

  • Work with the agencies, and brand teams on creative content across all social media channels including Instagram, Facebook, and other relevant platforms.
  • Publish all content to channels in line with Marketing & Trade calendars whilst remaining agile to product and promotional changes.
  • Assist with generating creative ideas for social first-content including campaign assets, real-time videos, and copy.
  • Lead campaign projects, events, and community management.
  • Engages with influencers on relevant campaigns, provides end to end influencer management.
  • Engages in social media presence across all platforms to drive brand and assist build community i.e. press, blogs, influencers etc.
  • Analyse and report on weekly, monthly, and seasonal basis including future recommendations to test.
  • Monitor competitor activity and social trends on a weekly basis to ensure brand remains relevant.
  • Audits and analyses social media presences, including digital advertising costs and returns
  • Manages / works with the agencies on earned media tracking, provides quarterly reports on social presence.
  • Managing the Budget and the resources associated with the social media plans and strategies.
  • ESSENTIAL

    Experience Required

  • Min 3 – 4 years of Social media experience across IG and FB
  • Proficiency with social software’s i.e. Facebook business manager
  • Passionate about social media, events, and influencers.
  • Military Service Completion or Exemption for male candidates
  • Presentation skills
  • Budget Management capabilities.
  • High level MS Office skills (Word, Excel, PP, etc.)
  • Education / Qualifications / Certifications Required

  • University degree in Marketing, Brand and Commercial Science is Highly recommended (bachelor’s degree or equivalent)
  • Fluency in English, French and Arabic (written and spoken)
  • BENEFICIAL

  • Formal Experience in agencies will be a plus
  • QUALIFYING QUESTIONS FOR APPLICANTS

  • Passionate about social media, events, and influencers?
  • Do you like to work in digital development and new technologies?
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